[Kim Jae Won attend Swatch Group Korea Watch Exhibition held in Seoul on Nov.26,2013]
Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure».
Mido’s ambition is to produce watches that possess characteristics typical of the quality and careful craftsmanship of a Swiss watch, namely timepieces endowed with mechanical movements that are wound either by hand or automatically.
Timelessness is the hallmark of its image, which aims to be clean-cut and refined. Mido’s philosophy is to combine timeless design with functionality rather than following fashion; to outlive all passing trends and to make Mido watches a product to be passed on to future generations. The objective is to create timepieces in high-quality materials, endowed with high-precision movements and offering exceptional water-resistance, in the spirit of sustainable development.
As a specialist in mechanical watches, Mido offers a variety of models with designs ranging from retro to contemporary, and from classic to innovative. They all meet the brand’s five strategic criteria: the Swiss-made label; a distinctive identity; a high-precision, high-quality mechanical movement; superior water-resistance, and excellent value for money.